Inside the Quiet AI Shift Reshaping How Sport Actually Works
While attention in sport often focuses on players and fans, a quieter transformation is happening behind the scenes. Artificial intelligence is changing how clubs and venues manage risk, cost and complexity.
The $1.6 Trillion Question Facing Sport’s Leaders
Climate change and physical inactivity are often discussed as social issues. In sport, they are quickly becoming financial ones. New analysis suggests they could threaten more than $1.6 trillion in future earnings.
Sport Is Racing Toward a $3.7 Trillion Future. Travel and Women’s Sport Will Decide Who Wins.
The global sports economy is entering a transformative era, projected to grow from $2.3 trillion to $3.7 trillion by 2030. This shift is being defined by a $2.35 billion surge in women’s professional sports and a travel sector that now accounts for 60% of the industry’s future growth.
A one-minute delay. A life-saving message.
Between 5th and 9th February, all 72 EFL clubs will kick off one minute later than scheduled. Not for broadcast. Not for logistics. For awareness.
Premier Sports Network Delivers Landmark Month of Global Events Across the US, Europe, and Middle East
Over November 2025 alone, Premier Sports Network connected more than 1,000 senior sports executives across the US, UK, Spain and UAE — from cybersecurity wargames and the International Sports Summit, to high-level investment dinners, Cheltenham race events, and real-estate showcases in Dubai.
PSN x HaysMac Release Autumn Budget 2025 Summary Ahead of ‘Tax in Sports 2026’ Webinar
The UK Autumn Budget 2025 introduces major tax shifts impacting clubs, athletes, and finance leaders across sport. PSN and Haysmac are breaking down what the new changes mean for contracts, image rights, employment tax and long-term financial planning—ahead of our Finance in Sport webinar on 4 December.
