Xtract One Expands in Europe Through Strategic Partnership with Premier Sports Network
Over the past year, Xtract One’s cutting-edge weapons screening security technology has attracted significant interest across Europe, with live demonstrations at venues such as Premier League clubs, arenas, stadiums and other iconic locations. With safety and patron experience becoming increasingly important across a variety of venues, and particularly sports, the momentum behind Xtract One continues to grow.
To build on this success, Xtract One has partnered with Premier Sports Network (PSN), appointing them as the company’s preferred sports marketing agency in the UK. As part of the partnership, PSN will act as an extension of Xtract One’s commercial team, driving conversations and sales opportunities across the sports industry in Europe.
Spencer Hidge, CEO of Premier Sports Network, said:
“It was an easy decision to choose to work with Peter and the team at Xtract One as a focussed business development team and extension of their team in Europe. The interest has been phenomenal, and with the Premier League season kicking off, and Martyn’s Law coming into effect in the coming years, the importance of keeping fans and staff safe at matches has never been greater. We are excited to support Xtract One in scaling their impact across European sport.”
To accelerate growth, Premier Sports Network will be expanding their sales staff within PSN to manage the high volume of conversations already underway with clubs and venues.
This partnership marks a significant step in Xtract One’s European expansion and underscores its commitment to ensuring world-class safety and security solutions for sports organisations, venues, and fans.
About Xtract One Technologies
Xtract One delivers AI-powered security screening solutions that help stadiums and entertainment venues detect threats while improving guest experience.
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