Leela Srinivasan to Speak at the International Sports Summit 2025
The global momentum behind women’s sport shows no sign of slowing. According to Deloitte, revenue from elite women’s competitions is expected to exceed £1.8 billion in 2025, with commercial partnerships, broadcasting, and brand activations leading the surge. As audiences expand and corporate investment accelerates, women’s sport is emerging as one of the most dynamic frontiers in the global sports economy.
At the centre of this transformation stands Leela Srinivasan, Chief Executive Officer of Parity, a platform redefining how brands engage with professional women athletes. Under her leadership, Parity has built a community of 1,100 + elite athletes across 85 sports—including more than 300 Olympians and Paralympians—creating a direct bridge between high-performance sport and commercial opportunity.
Named one of Fast Company’s Most Innovative Companies in Sports for 2025, Parity’s mission is clear: close the gender income and opportunity gap in professional sport. By helping global brands connect authentically with women athletes, Parity is proving that purpose and profitability can coexist, fuelling sustainable industry growth.
Leela’s extensive background—spanning leadership roles at SurveyMonkey, Checkout.com, Lever, LinkedIn, and OpenTable, as well as a foundation in management consulting at Bain & Company—positions her uniquely to address both the marketing and strategic investment sides of sport’s next evolution.
At this year’s International Sports Summit 2025 at Duke University, Leela will join the high-profile panel “Powering Growth: Investment Trends Shaping the Future of Global Sport.” The discussion will explore how commercial innovation, data-driven storytelling, and equity-focused partnerships are reshaping the sports economy.
Her participation underscores a broader truth: the growth of women’s sport is not a side narrative—it’s central to the future of the industry. As sponsors recalibrate their portfolios, leagues refine value propositions, and media rights evolve, leaders like Leela are showing that investing in equality can yield extraordinary commercial returns.
“Women’s sport is rewriting the playbook and redefining value across the industry,” she recently noted, highlighting the shift toward long-term, sustainable investment models that prioritise authenticity and community impact alongside revenue.
The conversation in Durham this November will bring together global executives, investors, and decision-makers shaping the next decade of sport—making Leela Srinivasan’s insights among the most anticipated of the Summit.
About the International Sports Summit
The International Sports Summit (ISS) brings together senior leaders from across the global sports industry—including major leagues, federations, governing bodies, clubs, and commercial partners—for two days of keynotes, panel discussions, and private, invite-only networking at Duke University on 12–13 November 2025.