Wolverhampton Wanderers have made a unique appointment by hiring former Everton, Norwich and Wigan defender Matt Jackson as their first strategic player marketing manager.
The position will see Jackson take care of the club's sales, loans and releases, making it as much of a positive experience as possible.
"We spend a lot of time and money on developing players, but this last bit is often an afterthought," said Wolves' technical director Scott Sellars.
"We owe it to the player – and to ourselves – to move them on in a focused and specific way, when the time is right.
"It’s about marketing players, whether they’re loans or whether their time with us has come to an end and we need to sell.
"From his own experiences as a player at the highest level, as well as the knowledge he has gathered during his various recruitment, operations and commercial roles since, we believe Matt is the right person to lead this new and exciting area of the club.
"This position is unique in football but demonstrates the progressive nature of Wolves and how we will not be afraid to try something different if it will benefit both our players and the club."
Jackson added: "Ultimately, we want to make every exit from the football club as positive an experience for the player and the club as possible.
“The club has a responsibility to the welfare of its players and their families, and we want to do the very best by them as we can.
"But we also have a commercial responsibility to the football club, and my role will be blending the two, hopefully seamlessly, for everybody.”
Author: Jake Wilkin