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Williams Racing to unveil their new 2021 Formula One car using augmented reality.

Formula One (F1) team Williams Racing have announced that they will be using augmented reality (AR) to reveal their new car, the FW43B, to fans around the world.

Williams Racing to unveil their new 2021 Formula One car using augmented reality.

AR technology allows users to view virtual content in a real space. In a team statement they said: “Fans across the globe will be able to get their first look at our new car and livery using a dedicated smartphone app that projects a full-sized model of the FW43B into their homes, gardens, driveways or wherever they are in the world.”

The launch of their new 2021 car will be Friday 5 March at 2pm GMT. The Williams Racing 'AR Launch 2021’ app is available on the Apple App Store, with a version for Android devices to follow shortly. The team gave further information saying: “On the day of the launch, those that have downloaded the app will receive a push notification as soon as content is available."

Following the unveiling of the FW43B car, a press conference will take place, consisting of drivers George Russell and Nicholas Latifi, who both sat in the Williams seat in the previous season, as well as team principal Simon Roberts and CEO Jost Capito.

This launch will be Capito’s first appearance as Williams CEO since joining the team. After 43 years of ownership the Williams family sold the team last year, with founder Sir Frank Williams and daughter Claire, who was deputy team principal stepping down from their roles.

Despite an improved 2020 season, where they battled with lower midfield rivals Haas and Alfa Romeo, the team were unable to pick up a single point last season. Finishing bottom of the constructors championship for the third season in a row, they will head into the new season aiming to improve on their previous performances.

Fans of Williams Racing will be able to win a virtual meet and greet with their 2021 drivers, George Russell and Nicholas Latifi by sharing their best images of the FW43B car on social media by using the hashtag #FW43B.

The presentation on Friday leaves only Scuderia Ferrari to show off their new car for the 2021 season on Wednesday 10, with pre season testing starting on March 12-14 in Bahrain.

Author: Jack Finnie