Australian rules football team the Western Bulldogs have announced a partnership with the largest cryptocurrency exchange in Australia, CoinSpot.
The deal represents the first sponsorship agreement between an Australian sports team and the growing cryptocurrency industry, which is continuing to make its mark in the sports industry.
As part of the deal, CoinSpot’s logo will feature on the back of the Bulldogs’ AFL jersey and on the club's media backdrop for the remainder of the 2021 season, with an option to further extend the deal down the line.
Having been established in 2013, CoinSpot has grown to have over one million Australian users, making it the largest platform to buy Bitcoin and other cryptocurrencies in Australia.
“It’s an exciting time for the football club both on and off the field, and our new partnership with CoinSpot helps put us in an even stronger position heading into the future," said Bulldogs chief executive Ameet Bains.
“I’d like to particularly commend our commercial partnerships team, led by Nick Truelson, for its relentless efforts in working to secure a partnership of this magnitude for the club.”
CoinSpot chief executive Russell Wilson added: “We share the same values as the Bulldogs, and we can’t think of a better club to align with. Seeing the CoinSpot brand on the back of the jumpers is an awesome feeling for us and the cryptocurrency space as a whole.”
Author: Jake Wilkin