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Weetabix extends national team partnerships across the UK and Ireland

Weetabix have agreed a deal to become the official partner of Wales, Scotland, Northern Ireland and the Republic of Ireland football teams.

Weetabix announces partnership with the home nations

The deal with the 4 home nations, comes after a deal in November that was sealed with the English FA. The deal will give fans the chance to win special experiences, the chance to watch the players train as well as signed shirts or match day tickets which can be found in on-pack experiences


The cereal brand’s agreements with the FA, the Irish Football Association and the Football Association of Ireland will cover both the men and women’s teams, whilst Weetabix’s collaboration with the Scottish Football Association and Football Association of Wales will focus on the female counterparts. In addition, Weetabix has been designated the naming rights sponsor of FA and FAW girls participation programmes.


The programme aims to introduce girls aged between 4 and 11 to football in a fun, friendly and inclusive environment ensuring they have a positive first experience of football. The programme is delivered by clubs and partners across Wales who are committed to introducing football to girls in their communities.


Gareth Turner, Head of Brand at Weetabix said: “We are already known as the UK’s favourite cereal and working with The Football Association of Wales and FAW Trust will only cement this further.


"This partnership reinforces our belief that everyone can achieve their best with a proper Weetabix start to the day, and we’re delighted that we can bring the Weetabix advantage to the next generation of talent through our work with Huddle, powered by Weetabix and the Welsh Women’s teams.”


Weetabix joins many other brands that have a presence across all four home nations, including health and beauty retail chain Boots and telecommunications firm BT.


“The growth of the women’s game has been heartening to see, particularly with our national team qualifying for back-to-back major tournaments, in 2017 and 2019,” Ian Maxwell, Scottish FA Chief Executive, commented on the organisation’s agreement.


“Having an association with a brand such as Weetabix will only help continue to grow the women’s game in Scotland and create female role models for youngsters across the country.”




Author: Abraham Adebayo