The T20 Indian Premier League’s title sponsor Vivo, are reportedly looking to transfer their sponsorship rights before the deal is set to finish.
Chinese Mobile Phone maker Vivo originally pulled out of being the title sponsor for the IPL 2020 season in August. This was because of political unrest between China and India after a military clash on the border of the two countries saw 20 Indian troops killed.
The Board of Control for Cricket in India (BCCI) had first stated they were going to commit to the sponsorship deal after the incident, but just weeks after decided to suspend the deal after Vivo withdrew.
With political tensions still high between both China and India, it is being reported that Vivo are now looking to transfer the remaining 2 years of the contract to a different brand.
Vivo’s deal with the IPL is reported to be worth around £43.6m per year, which would make it the biggest sponsorship in Indian sport.
A source from the BCCI told the Press Trust of India: “It’s almost final that Vivo will exit the IPL title sponsorship deal by mutual consent with the board. There is a clause that allows them to transfer their pending liabilities as one-time title sponsors if the board agrees on principle, it can happen.”
Author: Fred Dobberson