The England and Great Britain Women’s hockey teams have signed a sponsorship deal with private medical insurance company Vitality in a landmark three-year deal.
Great Britain's Women's hockey has received an ‘enormous boost’ ahead of their Tokyo Olympic Games campaign, now set to be held this summer following postponement last year due to the COVID-19 pandemic.
As part of the deal, Vitality’s company logo will be visible on both the England and Great Britain Women's hockey team shirts. As well as this, the English Women’s Hockey League will now be renamed the Vitality Women’s Hockey League, and England Hockey’s grassroots participation programme will be named ‘Vitality Back to Hockey’.
Managing Director for Vitality, Nick Read said: “As one of the only sports played equally by men and women, hockey holds a unique position, meaning it is well placed to drive engagement in physical activity with women in particular, supporting them to try out or return to the game”.
“There has never been a more important time to be involved in women’s sport at all levels, inspiring more people to become more active and live healthier lifestyles - which is all in-line with our core purpose, to make people healthier and to enhance and protect their lives.”
Vitality is building an ever-growing presence in women’s sport across the UK, having acquired naming rights to the Women’s FA Cup in September in a deal running until July 2023. They have also picked up sponsorship deals with AFC Bournemouth, Leicester City, Newcastle United, Southampton, Leeds United and Crystal Palace Women’s football teams.
Investec recently ended its nine-year partnership with the GB women’s team in April, after the banking firm had only recently renewed their partnership following the team's gold medal at the 2016 Rio Olympics.
Author: Fred Dobberson