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UFC signs new deal with Panini America

The Ultimate Fighting Championship (UFC) have announced a new multi-year licensing agreement with sport and entertainment collectables company Panini America.

The partnership between the two, which was negotiated by IMG, will mean that Panini America will become the UFC’s official and exclusive collectible trading partner.

The collaboration is set to launch officially in April with the release of UFC’s Prizm collection series. Panini is also planning to add UFC trading cards to other popular product lines such as Select in July, Chronicles in September and Immaculate in December.

UFC Senior Vice President of Global Consumer Products, Tracey Bleczinski said, “We are thrilled to welcome Panini America as UFC’s new official collectible trading card partner,”

“Many of our fans use collectible trading cards to stay connected to our brand and to their favorite UFC athletes, and Panini America is the industry leader, creating innovative and unique products for our fans to enjoy.”

Last weekend saw the Etihad Arena in Abu Dhabi host UFC 257, with UFC giants Conor McGregor and Dustin Poirer fighting a much anticipated rematch. The latter of the two came out on top with a second round TKO victory.

Author: Fred Dobberson