Chinese smartphone manufacturer, Vivo, has signed a new four year partnership with UEFA to become the Official smartphone providers for Euro 2020 and Euro 2024.
The phone manufacturer, which already has an existing sponsorship deal with FIFA for two World Cups through 2022, will become the third Chinese company to be involved in sponsoring the tournament, following suite behind Alipay and Hisense.
China now also provides three of UEFA’s 10 top-tier sponsorsors for the high-profile event, joining the likes of Volkswagen, Heineken, Coca-Cola and more.
In addition to becoming the official smartphone provider, Vivo will also become the tournament's first ever presenting partner for the opening and closing ceremonies.
Vivo Europe CEO, Denny Deng, said: “Both UEFA and Vivo share a passion for excellence, and for providing unique and fantastic new experiences for our fans. Vivo hope to leverage the strengths in smartphones and smart services to work with UEFA, connecting with consumers around the world to create unique, outstanding and innovative human experiences for an extraordinary and unparalleled UEFA EURO.”
The brand joins the likes of Booking.com, Coca Cola, FedEx and Heineken, as partners of UEFA’s EURO 2020.
Euro 2020 was originally scheduled to take place between the 12th of June and the 12th of July, but due to the Coronavirus pandemic, it was announced in March that it was going to be delayed by a year. In June 2020, UEFA confirmed the event wouldn’t be held until the 11th of June 2021.
Author: Fred Dobberson