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Trevor Birch announced as new EFL chief executive

The English Football League (EFL) has announced that Trevor Birch is set to become the league’s new chief executive from January 1, 2021.

The appointment, which has been confirmed by the EFL Board, will see Birch join the EFL following his latest position as director of football operations at English Premier League side Tottenham Hotspur.

Birch’s previous experience further extends to chief executive roles at Chelsea, Everton, Leeds United, Sheffield United and Derby County, as well as chair of Swansea City.

Current EFL CEO David Baldwin announced he would be stepping down from the position in October, having only taking up the role in June this year, citing the coronavirus pandemic and personal reasons for relinquishing the role.

On his appointment, Trevor Birch said: “I have thoroughly enjoyed being a part of Spurs, however the opportunity to play a role in the EFL at such a crucial time is one I couldn’t turn down.

“There is a big job to be done dealing with the effect of the pandemic, together with participating in discussions on the future structure of football and I hope I can make a meaningful contribution to that process.”

EFL chairman Rick Parry added: “I am delighted to be able to welcome Trevor Birch to the EFL.

“Trevor’s vast experience has impressed me throughout our discussions in regards to the role and having been a strong candidate in 2019 before withdrawing from the process, I am delighted that he has opted to take up the position and is able to join the League so promptly. I thank Daniel Levy for his understanding in this respect.

“I have known Trevor for many years and value the knowledge and expertise he has accumulated working with notable clubs at all levels of the game including a number of clubs in financial distress.

“I have no doubt that his acumen and experience will prove valuable for the EFL as we look to navigate our way out of the unprecedented set of circumstances presented to us by Covid-19 alongside considering the challenges of future reform to the pyramid as we look to develop long-term sustainability in the EFL.”

Author: Jake Wilkin