Tottenham Hotspur has unveiled Dulux as its first official paint supplier but the announcement was followed by a set of tweets from the brand that could jeopardise the deal before its even started.
The collaboration has seen Dulux colour experts identify paint matches for the club's iconic lilywhite colours, which will bring spaces throughout the Tottenham Hotspur Stadium, training centre and office building to life in Spurs colours.
As part of the launch, the infamous Dulux dog was given a behind-the-scenes tour of the stadium and training centre for a video which the club has confirmed will be released ahead of its game against Southampton on April 21.
“Our relationship with Tottenham Hotspur is a perfect synergy of two iconic British brands,” said Nuno Pena, UK and Ireland Marketing Director at AkzoNobel - which owns the Dulux brand.
“Spurs are one of the best-known football teams in the Premier League and in Europe, while at Dulux we remain the nation’s number one paint brand.
“Our extensive research and commitment to new product development means we can provide Tottenham Hotspur with high performance products that will tackle the most challenging of requirements, while also meeting the most stringent of environmental standards.
“These products will be combined with colour palettes that our colour experts have curated to focus on enhancing better health and wellbeing outcomes for staff, visitors, players and the coaching team.
“We know it’s the small details that make the difference and give you the competitive edge – in sport and in decorating – and we’re looking forward to expanding on our firm foundations to explore this power of colour together, in both the stadium and in people’s homes, in the years to come.”
However, the announcement of the deal was met by a Twitter storm that neither Spurs or Dulux would have been after, with the Dulux twitter account appearing to mock the club through a series' of responses to other accounts on the platform, which have since been deleted. See tweets below:
Author: Jake Wilkin