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Toronto Maple Leafs to become first NHL team in Amazon's 'All or Nothing' series

The Toronto Maple Leafs are set to become the first National Hockey League (NHL) team to feature in Amazon's popular 'All or Nothing' sports documentary series.

toronto maple leafs become first NHL team in Amazon's all or nothing series

The series will provide audiences with behind-the-scenes access to the 2020/21 season, as the team navigates the first all-Canadian division and will feature interviews with players, team staff and backroom personnel. Upon its completion, the series will be available in 240 countries and territories later this year, exposing the franchise and the NHL to a worldwide audience.


The franchise will have their 104th NHL season documented by Amazon Studios, alongside NHL Original Productions and Cream Films. Camera crews, remotely-operated fix-rig cameras and ambient microphones will capture the raw and authentic highs and lows of the season, in what as attracted many fans to its previous series', documenting the likes of English Premier League sides Manchester City and Tottenham Hotspur, as well as the All-Blacks rugby team.


Amazon have featured American sporting franchises previously, including NFL sides the Philadelphia Eagles and Dallas Cowboys.


"All or Nothing has an established reputation for its inspiring storytelling and unprecedented access to some of the world's biggest sports franchises," said NHL Chief Content Officer and Senior Executive Vice President Steve Mayer.


"What an amazing honor that Amazon has chosen the NHL and one of our most storied teams in hockey history, the Toronto Maple Leafs, to follow. With the unwavering support of the Leafs players, coaches and front office, we will give fans around the world unprecedented access to an entire NHL team's season for the first time ever.


"We welcome this incredible opportunity to partner with Amazon to expand on the NHL's continued commitment to bring our great game not only to our hockey fans but all sports fans worldwide."


James Farrell, Vice President of Local Originals at Amazon Studios added: "As part of our continued investment in Canada, this new Canadian Original series will offer behind-the-scenes access and rarely seen point of views of the Toronto Maple Leafs, one of the most storied hockey franchises - and my personal favourite team - during a season unlike any in NHL history.


"As a fan going back to my time living in Toronto, I know the real-life action on the ice is only matched by the drama behind closed doors. The series will offer an exclusive all access experience for Prime members."




Author: Jake Wilkin