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Tokyo 2020 coverage pulls in more than 372m viewers in Europe

More than 175 million watched the Games on Discovery’s linear and digital platforms, with total audience across Europe increasing by 10 per cent form PyeongChang 2018. 1.3 billion minutes of Olympics content were consumed on Discovery’s digital platforms resulting in nearly three times more people signing up to media giant’s subscription services.


Almost 200 million additional people watched through partner broadcasters with whom Discovery had sublicense agreements. Viewers on average consuming 60 per cent more minutes per user for Tokyo 2020. Discovery added that this year’s Games drove record digital engagement with almost three times more people signing up to Discovery’s subscription services compared to PyeongChang 2018.


Despite Japan’s time difference meaning no traditional evening prime time viewing in Europe, large linear TV audience shares were seen across the Nordic markets.


Discovery said shares as high as 86 per cent were recorded during the Games, with shares of more than 80 per cent recorded in Norway and Sweden throughout the Olympics. Shares across the Discovery-owned pay-TV network Eurosport also improved by 42 per cent compared to PyeongChang 2018.


Eurosport.com and its multiple local market versions enjoyed record-breaking daily audiences throughout the Games, delivering three times higher reach than PyeongChang 2018. More than 47 million unique visitors also followed Eurosport’s Olympic coverage during the 17-day period of the Olympics, with page views and video stats more than doubling compared to the previous winter Games.


All told, Discovery presented the Tokyo 2020 Games in 50 markets in Europe, featuring 11 national productions and coverage in 19 languages. “Tokyo 2020 was a truly unique Olympics and it was a privilege for Discovery to bring the Games to people throughout Europe as well as in record numbers on digital platforms,” said Andrew Georgiou, Discovery’s president of sports. “Discovery’s unrivalled expertise in sports storytelling, both on and off the field of play, entertained and delighted audiences across all out platforms.


“Growing audiences and engagement through sport is something we do best, particularly as we see the success of leveraging a mass-appeal platform in Discovery+ to bring in new and different consumers. We’re already well into our planning for Beijing 2022, less than six months away, and the handover to Paris during the closing ceremony brought to life the outstanding opportunity that a Games in our own backyard will bring.”



Author: Paula Holguin