The National Lottery is set to become an official partner of the Rugby Football League (RFL) and of the Women's and Girls' Rugby League.
The partnership is further evidence of the National Lottery's commitment to helping sports, and specifically women's sport, through the effects of the pandemic.
As part of the deal, The National Lottery's branding will be placed through the men's and women's fixtures, as well as the National Lottery featuring as a title partner for the England Women Rugby League mid-season international versus Wales on June 25.
“The growth of girls’ and women’s Rugby League at all levels has been wonderful, which made the impact of over a year of not playing so hard for the players, coaches, volunteers and clubs,” said Ralph Rimmer, CEO at The Rugby Football League.
“But we bounce back with this new commercial partnership and with the support of The National Lottery, and we look forward to kicking off our vibrant domestic competitions, followed by a mid-season International, and the excitement of a home World Cup this autumn. Our thanks to The National Lottery who share our vision and understand that Rugby League changes the lives of the girls and women involved.”
Nigel Railton, CEO at Camelot, added: “Every day, The National Lottery and its players make a huge difference to communities across the UK – and have been doing so since 1994. Supporting sports has always been part of the mission of The National Lottery and this inventive partnership will undoubtedly make a difference. The loss of spectators and cancellation of events has had such an impact, so I am proud that National Lottery players are able to support Rugby League after a difficult year.”
Author: Jake Wilkin