The Hundred, the new competition from the English and Wales Cricket Board (ECB), has announced Cazoo as its new principle partner, in a multi-year partnership agreement.
The deal will allow the Cazoo brand to feature in stadia, on players’ shirt sleeves and across digital platforms for the competition that saw its inauguration postponed until 2021 due to the COVID-19 pandemic.
The new 100-ball format will feature some of the sports’ top players from England and around the world in both the men’s and women’s competitions. 68 matches will be played in total across the country, which will be broadcasted by Sky Sports and the BBC.
“As an emerging, innovative, digital and game-changing brand, Cazoo is exactly the kind of business we want as Principal Partner of The Hundred,” said Rob Calder, commercial director of The Hundred.
“We are delighted to partner with Cazoo for our launch in 2021 and look forward to working very closely with them to provide an incredible experience for new and existing cricket fans.”
Alex Chesterman OBE, founder & CEO of Cazoo, added: “We are delighted to partner with The Hundred, one of the most exciting sporting events taking place next year.
“This relationship is an important part of our growth plans and will help Cazoo become a household name and as we engage with new and existing cricket fans across the country and continue to deliver the best possible car buying experience for UK consumers.”
The latest deal from Cazoo is yet another addition to the online car retailer’s sporting portfolio, who already has partnerships with Premier League football clubs Everton and Aston Villa and has recently announced a deal to become the principle partner of next year’s Rugby League World Cup.
Other partners of The Hundred include, KP Snacks (official team partner), New Balance (official kit partner), New Era (official hat partner) and Vitality (official wellness partner).
Author: Jake Wilkin