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The Future of Sports Marketing

Premier Sports Network spoke to Official Partner Because We Can Media about the future of an ever-changing industry and their outlook on sports gaming and gambling.


About Because We Can Media


Because We Can Media (BWCM) support the advertising needs for significant sportsbooks, gambling, and Esports clients globally.


With exclusive contracts, rates and ad formats with a plethora of the biggest sports and gaming sites, we help our clients get in front of their core audiences throughout the US, Europe, and Africa, as well as other international markets.


We manage complete campaign yields and give our clients the ROI they need and deserve in this ever-competitive space. Our partnerships extend from Twitter, SONY Music, NFL stars, and through to 1st party data providers.


Our core aim is to deliver actionable metrics, not just meaningless numbers.



Because We Can Media covers a range of roles – How important is it to co-ordinate all of these?


BWCM are a digital marketing agency with a unique marketing solution, specialising in the sporting, gambling, and Esports industry.


As a digital marketing agency, we wear many hats, from increasing global brand awareness for our clients through to creating a social following and driving new high-quality traffic on an international scale.


At the centre of all of our solutions is client satisfaction. We work hard, ensuring the best possible ROI for our clients and achieve this via direct relationships with over twenty top sports publishers. This gives our clients immediate access to billions of highly engaged users in a brand-safe environment and the first pick of premium placements and advertisement slots.


Our in-house technology and performance platform gives us the ability to scale and target campaigns internationally. At the same time, our team of experts act as consultants ensuring branding solutions are delivered in the right place, at the right time, and to the right audience.



How has the iGaming and sports betting industry changed in the past 12 months, and what are your predictions for 2021?


While many industries suffered in 2020, it was a record year for iGaming and sports betting revenue. We predict that 2021 will be the year online sports betting and mobile gaming take off.


The last 12 months has forced industries to adapt to a host of pandemic-based challenges, with sporting tournaments put on hold and virtual events becoming the “new normal”. As the world opens up again, entertainment, games, and events will be slower to return to pre-COVID-19 levels.


We believe we can drive the footfall and effectively target premium audiences with our in-house technology and direct publisher relationships. BWCM is situated ideally to help our clients adapt and overcome the new challenges faced as we exit the pandemic.



What do you feel is going to be a game-changer for the industry in the coming year?


In our view, the convenience of gaming and gambling from a mobile device will continue to grow in popularity. In particular, as legislation continues to be passed and state governments see revenues increase due to taxes on online sports betting and mobile gaming.


As a Marketing Agency we understand how important it is for sports and gaming marketers to keep a pulse on how developments in this sector will affect their brands and their future opportunities.


It will create a path of unique marketing and partnership opportunities as this becomes a more integrated part of the overall sports-spectating experience.


Marketing in the digital space is all about customisation for the individual and ensuring that brand awareness can reach the right audiences at the right time in an ever-crowded area. This is an area we thrive, as our proprietary technology is a purpose-built, mobile-first platform.



How do you assess the state of legislation in the US? Where specifically are the opportunities for Because We Can Media?


In our opinion, one thing we love is speaking to people that are not familiar with the gambling industry, particularly within the US market. Some are unaware that online betting was illegal a few years ago and as a result, BWCM work alongside exciting, new brands that are jumping on the bandwagon within the US Market.


As the country starts to understand the gambling space more and begins to embrace it, we feel like we are perfectly placed to help both small and large gambling businesses position themselves in the market. We can help aid with growth, exposure, and market share.


The industry will only get bigger, and we will see the legalisation of more states continuing and not slowing down for at least another 2-3 years or potentially even more.



What are your crucial company goals for the rest of 2021?


We are continuously working on our branding and our partnerships, but we feel we are in a great place right now. Our goal for the rest of 2021, is to continue to use our expertise to grow and support our current clients and new ones.


We know there is more to explore within the Esports industry, so we will be looking very closely at the Asian market to see how we can assist and develop strong partnerships within these territories while still dominating the other international markets.


2020 has been hard for everyone, but as a team, we have stood firm in our approach during this time and feel we have come out the other side more robust, more determined, and hungry to keep doing what we do best for our clients.



For more information, please visit www.becausewecanmedia.com or contact Nicole-Robyn Caldwell, International Sales Manager, at nicole@becausewecanmedia.com.