Dettol has partnered with the Football Association (The FA) to help reinforce good hygiene habits for participants and supporters of the nation's most popular sport.
Dettol, the world’s leading antiseptic and hygiene brand, became the official hygiene partner of the England men’s and women’s senior team, Wembley Stadium, the wider grassroots game and St George’s Park, the training facility for the England national team.
In the midst of a global pandemic, cleanliness has never been more important. The coronavirus has already wreaked havoc on sports, halting proceedings from March last year. The FA and Dettol are therefore partnering to protect the sport at every level, from grassroot up to the elite level.
A recent survey done by the FA showed that 90% of the football clubs at grassroots level of English football, identified ‘Cleaning and Disinfection’ as the number one priority. Dettol will work with the FA to provide guidance that can be implemented at every level of the game in the best possible way.
Over 17,000 grassroots clubs and 1.4 million players, who participate in affiliated football, will be given access to educational materials and a wide range of Dettol’s hygiene products.
Alongside their work at grassroots football, at the elite level, Dettol will work with Wembley Stadium to explore all the new cleaning protocols while using their products in the aid of seeing fans return to football grounds. This week, Prime Minister, Boris Johnson announced that football stadiums could see the return of fans as early as May 17, as he looked ahead at the roadmap of easing the COVID-19 lockdown restrictions.
The leading disinfectant brand in the UK will introduce similar practices at St George’s Park, to support hygiene measures for the nation’s male and female elite footballers.
Kathryn Swarbrick, the FA's commercial and marketing director, stated: “We’re delighted to be partnering with a major hygiene brand in Dettol, who, like the FA, is committed to developing world-leading practices
“It’s more important than ever before to ensure that football has all the necessary measures in place to help protect all participants and supporters. This new partnership will give us added reassurance as we look ahead to the complete return of our much loved sport.”
Adding to the statement from the FA, Susan Egstrand, the regional general manager of northern Europe, the UK and Ireland at Dettol’s parent company, Rickett Benckiser said: “We’re excited to offer our hygiene knowledge and support to the FA and the wider football family.
“Whether it’s fans eagerly anticipating a return to watching England play live at Wembley or players at all levels, our goal is to provide the football community with simple and effective hygiene routines when they enjoy the game they love.”
Dettol’s football campaign will kick-off ahead of England’s first international fixture of 2021 against San Marino on March 21 at Wembley Stadium. The grassroot campaign will begin when clubs in England return to playing matches.
Author: Jack Finnie