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The Confusion Around The Topic of Player Care

Back in 2015, Premier Sports announced its private Player Care network to work alongside governing bodies, leagues, clubs and athletes in bringing together all sports from across the world to discuss what is now the most important topic in sport. However, is there still confusion about what Player Care stands for?


The term 'Player Care' has been continually discussed and debated across sport with opinions being held by many people, including the media and stakeholders surrounding the industry.


All this discussion has blurred the lines of what the true meaning of Player Care is, especially when comparing the role of player care in the First Team set-up at a professional sports team, to the role of player care in an Academy.

At the upcoming event on Friday 12th November, Premier Sports will host the inaugural Professional Development Conference: Player Care & Team Operations, to offer a pathway for the next generation of player care professionals and senior executives in sport to discuss what Player Care actually means and how the role has evolved over the past decade.


Speakers will include player care experts representing some of the worlds top-flight sports teams, as well as global brands including the likes of TikTok, Linkedin, Nike, Sky and many more who will be discussing the importance of welfare and education within their organisations.


Introducing PSN's Head of Education - Amy Ward


Joining Premier Sports Network as Head of Education, Amy Ward will implement programmes such as the Life Skills initiative for current athletes, provide career and welfare support for Sport Alumni as well as creating development activity for those working within Player Care, across different sports.


Amy has a BSc Social Psychology degree and MSc Work Psychology degree from Loughborough University, with academic research focusing on athlete identity and transitions outside of sport. Amy has also held various roles at Loughborough University, including VP Education, working with academic colleagues and key senior stakeholders to ensure the best academic experience for the whole student body. She subsequently moved role to set up the new Loughborough in London Campus with initiatives such as enterprise and employability within the curriculum and student ambassador programmes.


Elsewhere, Amy has managed the end to end of early careers programmes in international corporations, including DHL, from recruitment and induction through to welfare support and off-boarding. This has included the implementation of new learning and development curriculums, such as professional qualifications and supporting alumni with their ongoing professional career progression.


Amy has spent time as a Consultant within Higher Education and Early Careers, working with various education institutions to support with strategy and employability deliverables, whilst also developing and managing early careers programmes with student employers. She looks forward to bringing her knowledge and insights to the Education initiatives PSN will be evolving and delivering across the network.



Author: Premier Sports Network