Team GB has announced a new official partnership with GoDaddy ahead of the Tokyo Olympic Games 2020.
GoDaddy are set to become the official domain name, website builder and web hosting partner for team ahead of the Olympic Games which are set to go ahead this year, having been rescheduled from last summer due to the COVID-19 outbreak.
It marks the first move of the brands partnership with the British Olympic Association and has been fronted by Olympic boxing hopeful Cheavon Clarke, who has become a GoDaddy partner, to build a website to showcase his Level Up Nation fashion brand.
To work alongside his boxing career and prepare for his life after sport, Clarke formed Level Up Nation clothing to nebula fans to buy branded hoodies, t-shirts and other merchandise, however, it has so far only existed via social media but a new website will allow for him to showcase his range further.
“I have always been entrepreneurial, from selling chocolate at school to now running my own clothing label,” said Clarke.
“The Level Up mentality is to start and grow. Challenging yourself by being consistent and persistent even in hard times, knowing you’re doing your best to reach the next level. That message has never been more relevant and I’m pleased to be on this journey with GoDaddy – a brand that has the same philosophy.
“There are many parallels between running a business and boxing. Neither is a smooth ride. You have ups and downs, and it’s the attitude and the mindset you have when you’re down that counts – you can just lie there or you can Level Up and come back stronger. Persistence is everything.”
Andy Anson, CEO at tTe BOA, said: “It is very exciting to partner with such a strong brand in a dynamic sector, and is a timely reminder of the power of Olympic sport and Team GB in this country. GoDaddy have great plans for the partnership and we look forward to bringing them to life in the lead-up to and during the Tokyo Olympic Games, starting with the launch of Cheavon’s ‘Level Up Nation’ website today."
Sakshi Anand, Managing Director at GoDaddy UK and Ireland added: “Ultimately, every athlete is a small business. Thousands of professional athletes compete each year without major corporate sponsorship and we want to help nurture their talent and give them all the tools and help to succeed online.
“At GoDaddy, we help people who try to do something extraordinary, and in today’s digital-first world, having a strong online presence is vital to every athlete and entrepreneur trying to grow their business. That’s why we’re proud to be an official Team GB partner, fuelling our athletes and entrepreneurs as they go for gold. GoDaddy wishes the entire team well as they complete their training for Tokyo 2020.”
Author: Jake Wilkin