Premier League action will continue to be broadcasted in sub-Saharan Africa, after South African based pay-TV network SuperSport extended its current deal by a further three years, until 2025.
SuperSport have held the rights to show Premier League football since the league’s inception in 1992 and will continue to be the home of England’s top flight league for the foreseeable future.
The broadcaster, who are a part of the MultiChoice Group, Africa’s largest media company boasting around 13.5 million subscribers to their streaming services, last entered negotiations with the Premier League back in 2017.
It has been reported that the deal was worth £168 million per year which included exclusive rights to air all 380 Premier League matches per season.
Calvo Mawela, MultiChoice Group’s chief executive, spoke highly on the extension of the current deal.
“These are challenging times for everyone, so to secure these rights is most gratifying,” said Mawela.
“We have been a proud partner of the Premier League since its inception.
“The Premier League stirs the passions of the many football followers throughout Africa on a weekly basis, consistently delivering competitive fixtures and unpredictable results. We are pleased to continue to provide this world-class content to our subscribers.”
Paul Molnar, the Premier League’s director of broadcasting, added: “This renewal is testament to the outstanding content and production offering that SuperSport has consistently delivered to bring Premier League action to passionate fans in the region."
With continued broadcasting of Premier League action, the Premier League has also sanctioned its free-to-air scheme, which will provide coverage in sub-Saharan Africa for the 2020/21 season.
Infront, who brokered the deal with the Premier League, will now enable 25 broadcasters to show one game per week in more than 20 countries, including Zambia, Botswana and Cameroon.
Jean-François Jeanne, the current managing director of Infront France, praised the work of African broadcasters in their vision to make the Premier League accessible throughout the continent: “This the second season we have worked alongside the Premier League in sub-Saharan Africa and this growth is a testament to the knowledge and experience our dedicated African division has when it comes to media rights on the continent.
“The league is one of the best in the world and we are delighted to see loyalty from our long-term partners as well as a recognition from new broadcasters who are keen to deliver world class action to their viewers.”
Author: William Hebb