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Super Bowl LV records lowest rating since 2007

The Super Bowl LV, 2021's edition of the National Football League (NFL) stand-out fixture, drew in 96.4 million viewers across all platforms on CBS, the lowest ratings since 2007.

Super Bowl LV records lowest rating since 2007

The Super Bowl first reached 100 million viewers in 2010 and has since gone on to at least achieve that mark ever since, apart from in 2019.

The 55th edition of the Super Bowl saw the Tampa Bay Buccaneers face the Kansas City Chiefs and was marketed highly around the face-off between superstar quarter-back Tom Brady (Buccaneers) and Patrick Mahomes (Chiefs), however, it was not enough to draw in a viewership that was down 5 per cent on last year's game.

A more positive record for the NFL game was that it became the most live-streamed NFL game ever averaging 5.7 million digital viewers per minute, as well as becoming the first NFL game in history to deliver more than one billion total streaming minutes.

CBS were caught up in technical issues across its streaming platforms that hindered the coverage of it Big Kickoff pre-match programme and the gam's first quarter.

The most-watched Super Bowl in history was in 2015, which averaged 114.4 million total viewers and is now the top-rated US broadcast of all time.

Author: Jake Wilkin