Sunset+Vine secure host broadcast contract for 2022 Commonwealth Games

UK based broadcast and production company Sunset+Vine has been appointed as the host broadcast for the Birmingham 2022 Commonwealth Games with an option to extend their partnership to the 2026 and 2030 Commonwealth Games. The overall value of the contract between Sunset+Vine and the Commonwealth Games Federation Partnerships is reported to be around £78 million.


During the Games, Sunset+Vine will be hosting and delivering over 2,000 hours’ worth of competition footage to an audience of up to 1.5 billion people worldwide. These 2,000 hours will consist of 19 sports throughout the 11-day event which starts July 28th and ends August 8th. The production will use multi-camera TV footage which will be available to Rights Holding Broadcasters, so they can distribute to their said regions around the world.

The production of the games will include both opening and closing ceremonies, highlights of events, preview shows, support programming, a 24/7 channel which will include the best action from each day and a multi-channel service which includes six channels without interruption. This agreement will allow more sports to be covered and shown throughout the 11-day games, allowing and ensuring that all 4,500 athletes that are competing will feature in the broadcasting.

Sunset+Vine is an award-winning production company with experience covering large sporting events such as; the Commonwealth Games in Gold Coast in 2018 and Glasgow in 2014, Paralympics in London and Rio, London 2017 World Athletics Championships and the 2018 World Equestrian Games. The production company also won the RTS award in 2019 for Best Sports Programme, for its coverage on the 2019 ICC Cricket World Cup Final.

Sunset+Vine is also launching a Host Broadcast Training Initiative (HBTI), which aims to train 200 young people in the West Midlands for 12 months, with 50% recruited from underrepresented groups to give opportunities to a range of groups.

At least 240 people from the area will be given jobs within production for the event in Birmingham and 150 young people from the HBTI programme.

The CEO of Birmingham 2022 commented in a statement: “Sunset + Vine is internationally renowned for delivering award-winning coverage of the biggest sporting events in the world. Working with them guarantees that more coverage of Birmingham 2022 will be made available than any other Commonwealth Games, putting the West Midlands firmly on the global stage and delivering an unforgettable experience for fans.”

“I’m also delighted that we’re working with a company that is dedicated to leaving a positive lasting effect on the media industry in the West Midlands by providing jobs and upskilling the future workforce, contributing to our Games mission to help the region grow and succeed.”

Jeff Foulser, CEO at Sunset+Vine added: “This is such an exciting win for Sunset+Vine and we are delighted to have prevailed following a very rigorous bidding process.”

“The contract award further establishes the company as one of the few worldwide businesses with the creative and technical expertise to handle large scale events. We thank Birmingham 2022 and the CGFP for placing their trust in us and look forward to delivering best in class production for all broadcast rights holders at the Games.”

The Head of Broadcast at Sunset+Vine said: “Our aim is to capture the excitement and atmosphere of the biggest sporting event ever to be held in the West Midlands.”

“We’ve reinvented the traditional broadcast model to produce creative and innovative coverage for the digital age which will engage audiences all around the world. We’ve built bespoke plans around the latest technology which will showcase the very best sporting performances in front of passionate fans in one of the UK’s most vibrant and diverse regions.”



Author: Bradleigh Amis


© 2020 Premier Sports Agency Ltd. 

Find us on

  • LinkedIn
  • Twitter
  • Instagram
  • YouTube