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Sports Round-Up | Rugby World Cup, World Snooker, Channel 4

A round-up of today's breaking sports business news stories including, the UK unions' possible joint 2031 Rugby World Cup bid, World Snookers new partnership with Cazoo, Channel 4 set to broadcast England's test cricket series and more...


UK unions consider 2031 Rugby World Cup bid


The four home nations are considering a joint bid to host the 2031 Rugby World Cup according to reports.


The process was officially opened yesterday for both the 2027 and 2031 tournaments and the four home unions are considering a bid for the latter in the UK and Ireland.


World Snooker lands Cazoo partnership


Cazoo, the online car retailer, has added to its sporting portfolio after announcing a new multi-year partnership with World Snooker.


The deal means that Cazoo is involved with four sports/sportsteam including Everton, Aston Villa, the 2021 Rugby League World Cup and The Hundred cricket tournament.


Channel 4 wins England's Test cricket series rights


According to multiple reports, Channel 4 has won the rights to showcase England's Test cricket series in India, bringing live Test cricket to a free-to-air channel for the first time since 2005.


The series is set to being on February 5.


Eurosport and GCN secure rights to cycling's Tour of Britain and Women's Tour


Eurosport and its Global Cycling Network (GCN) brand will broadcast the Tour of Britain and Women's Tour road cycling races as part of a new five-year partnership with event organisers SweetSpot Group.


“We’re thrilled to be working with Eurosport and GCN in 2021 and beyond to enhance the programming for our existing events and explore opportunities for growth,” said Hugh Roberts, SweetSpot’s chief executive.


LPGA's Evian Championship announces Amundia as title sponsor


The Ladies Professional Golf Association has announced that Amundi will become the new title sponsor of The Evian Championship.


“Today, the fact that Amundi joins us, in such unusual times, once again reaffirms the major’s appeal,” added Frank Riboud, the event’s chairman. “It enables us to further develop the tournament’s global strength and improve in all areas in order to provide the players and the international golfing world with a tournament that is unique, and one which has - I believe - proven its ability to endlessly reinvent itself and become a benchmark.”




Author: Jake Wilkin

Image by Frédéric Perez

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