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Sports Round-Up | RLWC2021, Formula 1, Shell

A round-up of today's breaking sports business news stories including, RDA's appointment to sell RLWC2021 media rights, F1 CEO Domenicali's interest in hosting US Grand Prix, Fifty Digitals set to run Shell Motorsport's social media channels and more...

Sports Round-Up | RLWC2021, Formula 1, Shell

RDA to sell Rugby League World Cup international rights

The Rugby League World Cup 2021 has appointed RDA to support on its international media rights distribution.

The UK-based company will cover markets outside of the UK and Ireland, including the key territories of Australia and New Zealand.

F1's Domenicali hopes to announce second race soon

Formula One CEO Stefano Domenicali has confirmed that he is focused on bringing a second Grand Prix to the US, after the proposed race in Miami was left out of the 2021 calendar.

"America is a work in progress,” Domenicali said in an interview with Autoweek. “I really hope that we can give you a straight answer very, very soon. But, no question, that is a focus. The objective will be to increase to two American races. That is really the target.”

Shell appoints Fifty Digital for motorsport social channels

Shell has appointed Fifty Digital to run its motorsport social media channels.

Fifty Digital will continue to ‘create, develop, evolve and amplify’ the Shell Motorsport brand on social and digital media following a successful six-month trial.

“We’re really excited and proud to be working with Shell on their motorsport digital and social media presence,” said Nick Jackman, Co-Founder, Fifty Digital.

Yamaha extends MotoGP commitment until 2026

Yamaha has committed to remaining in the elite global motorcycling series until 2026, according to Yamaha MotoGP team principal and Yamaha Motor Racing managing director Lin Jarvis.

"We are all very pleased that we can confirm the contract renewal for a further five years at the start of an important season for our company," stated Jarvis.

M&C Saatchi Sport & Entertainment named PR agency for WHOOP

M&C Saatchi Sport & Entertainment has named the UK PR agency for fitness were brand WHOOP.

The agency will aim to elevate the brand and introduce it to the UK market, alongside leading on the global strategy, including a launch in Germany, after WHOOP raised US$100 million in Series E funding with investors such as Rory McIlroy and Patrick Mahomes.

Author: Jake Wilkin