A round-up of today's breaking sports business news stories including, Forest Green Rovers' new carbon negative lift app, Richard Masters confidence at seeing fans before the end of the season, Therabody's investment from 100 sports stars and more...
Forest Green Rovers partner with carbon negative lift app
League Two outfit Forest Green Rovers have partnered with carbon negative mobile app SKOOT, to provide fans with the opportunity to share lifts to games together, as well as aiding fellow supporters and the community in need of help completing important errands, before the latest lockdown restrictions ease.
“Every once in a while, there’s a club that lights up the world with their passion, innovation and flair, Forest Green Rovers is that club and we’re incredibly excited to be embarking on this journey,” said Mark Stringer, Co-Founder of SKOOT and Founder and CEO of marketing agency Pretty Green.
“We share so many of the same values, not just in terms of the environment, but also the spirit of how you play. Football connects people emotionally and physically and brings communities together and we hope SKOOT Errands helps during these difficult times.
“Alongside building plans for when we’re out of lockdown, that are fun and really give fans a lift. The conversations and ambition we have for what we can do together is exciting. We believe we can innovate and provide a blueprint for other clubs and fans around the world.”
Premier League CEO hopeful fans return will be this season
Premier League CEO Richard Masters has claimed that he is hopeful fans will return to stadiums before the end of the season.
“I am confident. No one can say because this pandemic has a way of surprising you as it did over Christmas, but we haven’t lost hope we might see a few back even this season, depending on what happens and the direction of the numbers and government decisions etc."
Therabody receives investment from over 100 sports stars and celebrities
Technology wellness brand Therabody has raised equity from over 100 names across sport, business, culture and entertainment.
From the US, investors include the likes of Jay-Z, James Harden’s 13 Endeavors, and Kevin Durant and Rich Kleiman’s Thirty Five Ventures.
Global investors include Premier League stars Trent Alexander-Arnold, Kevin De Bruyne, and Marcus Rashford, as well as England rugby player Maro Itoje.
“To have such a significant number of premier athletes, entrepreneurs, and celebrities invest in our company is both an honor and a testament to the validity of Therabody’s products and mission,” said Benjamin Nazarian, CEO, Therabody.
2023 UCI Cycling World Championships makes three appointments
The 2023 UCI Cycling World Championships has appointed three new department heads in preparation for the event.
Susan Murrin, formerly of the London 2017 World Athletics Championships and the Glasgow 2018 European Championships will join as head of operations. Former Glasgow Life senior event manager Pamela Brockett joins as head of sport delivery and Rob Arbuthnot will become head of marketing and communications having worked with the Red Bull Brand Team.
Vivo return as title sponsor for IPL
The Indian Premier League (IPL) has announced that Chinese smartphone manufacturer Vivo has returned as the league's title sponsor for the 2021 season.
Vivo opted to sit out of the sponsorship last year amid political tensions between China and India but has returned as a sponsor this year to continue its five-year agreement.
Author: Jake Wilkin