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Sports Round-Up | Nike, English FA, Andrea Agnelli

Today's round-up of news in the sports business industry, including: Nike's new Air Max range with Chelsea, Liverpool and Tottenham, the English FA's adoption of the IHRA definition of antisemitism, the Boston Marathon's start date has been set and more...


Nike launch new Chelsea, Liverpool and Tottenham Air Max Ranges


Nike have launched a new range of jerseys and leisurewear around Chelsea, Liverpool and Tottenham, dubbed the 'Air Max Club'.


Special edition jerseys for each club include colourways inspired by timeless Air Max models, with logos and motifs from the range inserted instead of club sponsors.


The English FA adopts IHRA working definition of antisemitism


The English FA has adopted the Internatinal Holocaust Remembrance Alliance (IHRA) working definition of antisemitism, in a bid to aid in tackling all forms of discrimination.


The IHRA’s working definition of antisemitism states: “Antisemitism is a certain perception of Jews, which may be expressed as hatred toward Jews. Rhetorical and physical manifestations of antisemitism are directed toward Jewish or non-Jewish individuals and/or their property, toward Jewish community institutions and religious facilities.”


Juventus chairman Andrea Agnelli warns top clubs will lose €8.5bn


Andrea Agnelli, chairman of Lega Serie A champions Juventus, has warned that clubs could be set to lose up to €8.5 billion due to the COVID-19 pandemic by the end of the season, instead of Deloitte's €2 billion prediction.


“I think it's going to be much worse than that. The 2019/20 season only has three or four months of crisis, of empty stadiums, no fans of stadiums, commercial rebates, broadcasting rebates, whilst as it seems right now from my point of observation 2020/21 will be a full season without fans in stadiums.”


Samba Digital announces launch of Sports Translate


Samba Digital has launched Sports Translate, a translation platform designed to match translators specialising in sport with the wider industry.


The platform provides nearly 150 translators covering more than 20 languages and will meet the need of all departments, including communications, sales, marketing, financial, medical, HR, and legal.


Boston Marathon set for October 11


The Boston Marathon has be set a preliminary start date of October 11, 2021.


Traditionally, the marathon takes place in April but was postponed due to the COVID-19 pandemic.


"We announce the 2021 Boston Marathon date with a cautious optimism, understanding full well that we will continue to be guided by science and our continued collaborative work with local, city, state, and public health officials,” B.A.A president and CEO Tom Grilk said in a press release.




Author: Jake Wilkin

Image by Frédéric Perez

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