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Sports Round-Up | BT Sport, Chelsea Women, NFL

A round-up of today's breaking sports business news stories including, BT Sport's England cricket TV rights acquisition, Chelsea Women's first shorts sponsorship, NFL's sponsorship increase and more...


BT Sport to air England's cricket tour of West Indies and New Zealand


BT Sport have announced it has secured the rights to a number of cricket rights, including England men’s and women’s tours of the West Indies and New Zealand.


“We want to provide customers with the best sport from across the globe, so we are delighted to add the England men’s and women’s cricket teams to our line up,” said Rachel Knight, Sports Rights Director at BT Sport.


Chelsea Women sign first shorts sponsorship


Chelsea Women have signed their first short sponsorship with N+1 Singer, an investment bank dedicated to advising and funding ambitious growth companies in the UK, in a three-year deal.


“We welcome the commitment of N+1 Singer to the women’s game and we share their ambition to see it grow exponentially on and off the pitch,” said Guy Laurence CEO of Chelsea.


NFL increases sponsorship business by 10%


The National Football League (NFL) has seen its sponsorship revenue surge by 10 per cent from US$1.47bn for 2019/20.


Despite losing significant revenue from list gate receipts, sponsorship deals softened the potentially substantial financial blow.


British Cycling names members of new diversity and inclusion advisory group


British Cycing has named the first members of its new diversity and inclusion advisory group, as the organisation prepares to publish its five-year strategic framework to tackle the diversity and inclusion gap in cycling and ensure that the sport is truly reflective of Britain’s communities.


They are: Julie Watts, Aneela McKenna, Nazaket Ali, Deena Blacking, Robbie De Santos, Andy Edwards, Sarah Galligan, Lloyd Grose, Mark Hardie, Aneel Javed, Louise Johnson, Rosie Ranganathan, Hamid Vaghefian, Philippa York.


Rugby Australia extends pay cut until end of 2021


Rugby Australia and the Rugby Union Players Association (RUPA) have announced they have executed a COVID-19 enforced extension to an amended collective bargaining agreement (CBA).


The amended CBA has become effective immediately and will run through until the end of 2021 and provides clarity for all professional rugby stakeholders ahead of the new Super Rugby AU season.




Author: Jake Wilkin

Image by Frédéric Perez

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