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Sports Round-Up | Australian Open, Tough Mudder, Chelsea

A round-up of today's breaking sports business news stories including, a positive coronavirus case suspending the Australian Open warm-up tournaments, Tough Mudder UK's plans for a record-breaking turnout, Chelsea's new partnership with Horizm and more...

Sports Round-Up | Australian Open, Tough Mudder, Chelsea

COVID-19 case prevents Australian Open warm-up tournaments


The Australian Open warm-up tournaments have been suspended after a positive test, linked to the tournaments hotel quarantine site, was detected in Melbourne.


It is not expected at this stage that the entire tournament will be scrapped, according to Victorian premier Daniel Andrews.


“We all understand that there’s no guarantees in any of this. But at this stage, the tournament shouldn’t be impacted by this."


Tough Mudder 2021 expected to see record numbers


Tough Mudder has declared that the new dates for 2021 will enable record numbers to attend the mass participation obstacle course.


“These changes give people more clarity and more opportunity to get a date in the diary, commit to a new challenge, and really, have something to look forward to after what have been very difficult months in the UK," said Matt Brooke, managing director at Tough Mudder UK.


Chelsea sign up to Horizm partnership


Chelsea FC have announced a partnership with digital inventory management company Horizm to identify new digital revenue streams.


The Premier League side have amassed 100 million followers across their social platforms and will now be able to use Horizm's artificial intelligence platform to manage and sell digital inventory focused on digital campaigns.


UEFA extends with Europa League ball supplier Molten


UEFA has announced that Japanese sports ball manufacturer the Molten Corporation has signed a new three-year licencing agreement to continue as the official match ball supplier of the UEFA Europa League and the newly created UEFA Europa Conference League.


Molten, who have been the official match ball supplier for the UEFA Europa League since 2018/19, will continue to provide high-quality products with technological innovations which will benefit the football community.


PTO announces new date for Collins Cup


The Professional Triathletes Organisation (PTO) has revealed the new date for the inaugural Collins Cup, now set to take place on August 28, 2021.


The event - a new Ryder Cup-style competition, which will see the world’s best triathletes compete - will have a record setting prize pot of US$1.5 million and will be hosted, as originally planned, in Samorin, near Bratislava, Slovakia.




Author: Jake Wilkin