Marketing agency Sportfive has designed a global golf unit as part of a new strategy aimed at growing its reach within the sport.
The new unit from Sportfive will look to expand its presence in golf across the US and Asia and will be overseen by Steve Loy, who joins the company as president of global golf and will shape and exectute strategies that will expand and amplify Sportfive's footprint in golf.
It will represent players and manage events, as well as develop new business opportunities with golf rights holders and brands that market in golf.
Sportfive has an established history of managing events around the world, including the American Express and the Safeway Open events on this season's PGA Tour schedule. In Asia, the agency promote and manages the SMBC Singapore Open, the Australia Open and the BNI Indonesian Masters.
“After 30 years in professional golf, I’m looking forward to this new opportunity of leading our global golf business," started Loy on his new position.
"Sportfive has an unparalleled network, strong leadership, and expertise in the international business of sports, and I look forward to utilising those assets as we expand our already strong presence in golf around the world.”
The talent that Sportfive can boast representing include Phil Mickelson, John Rahm and Keegen Bradley to name but a few. It's clients feature three Major Championship winners, four PGA Tour Rookie of the Year Award winners and two members of the World Golf Hall of Fame.
Sportfive chief executive in the Americas, said: "along with leading our golf division, Steve has been a key member of our U.S. leadership team for almost a decade, and I’m very excited to see him lead the development of this new global golf unit.”
Author: Jake Wilkin