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SPFL partners with OTT streaming service StreamAMG

The Scottish Professional Football League (SPFL) have partnered with over-the-top (OTT) streaming provider StreamAMG, allowing international fans to watch Scottish Championship games.

As part of a five-year deal, StreamAMG will allow international fans the accessibility to watch live games giving clubs the opportunity to boost their global appeal. Neil Doncaster, Chief Executive of the SPFL has said, “This long-term partnership represents an innovative new way to allow supporters outside of the UK to watch live action from their club and stay more closely connected with the team they support. The deal also means clubs that were previously unable to stream their games internationally will be able to access a brand-new stream of revenue.

“The Championship has often proved to be one of the most exciting and competitive divisions in the country. An accessible streaming platform for Scottish football fans living abroad will help ensure that as many people as possible can watch the unique drama unfold this season.

“We are now looking forward to working closely with StreamAMG and our member clubs to make the most of this new platform.”

Clubs will also be able to stream their matches domestically as the Scottish government still impose restrictions on fans attending live events. Specially designed Pixellot camera systems have been installed in all stadiums of the second-tier Scottish football league which have built-in ball-tracking technology, meaning they require no supervision when in operation. With the technology, the cameras produce HD footage which is broadcasted through the centralised system of the OTT platform.

Chief Operating Officer at StreamAMG, Matt McKiernan says, “We are very excited to be working with the SPFL and its member clubs to maximise revenue, reach and the global growth of the sport. The fully automated workflow from camera to front end makes this innovative service the first of its kind, and we’re looking forward to delivering the action to fans worldwide.”

Fans will be able to access matches through a subscription fee which offers fans multiple options to receive a variety of content. Home and away fixtures, highlights and bonus footages are included within the packages available to fans. In addition to, watching specific teams or the entire league on a monthly or season-long basis.

The streaming service is definitely a great way to maintain interaction between the teams and fans considering the current situation with covid-19. As well as giving teams a helping hand in terms of generating some sort of revenue due to the empty stadiums.

To access the streaming site, follow this link for more information.

Author: James Parker