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Southampton unveil Sure as new training kit partner

Southampton FC have announced that deodorant brand Sure, are set to be their Official Training Kit Partner for the 2020/21 season.

The partnership with Southampton now means that Sure have four sponsorship deals with Premier League clubs, following suite behind Manchester City, Chelsea, and finally Wolverhampton Wanderers, who also announced a partnership earlier this week.

Sure’s brand logo will appear on the front of the training kit for the Southampton first team and b-team. In addition to this, branding will be visible at the home ground of the Premier League side, on LED boards and press backdrops.

The two have worked together in the past, as Sure previously had sponsorship deals with Southampton in 2016 and 2018.

The Director of Marketing and Partnerships at Southampton, Sarah Batters, said, “We are proud to be partnering once more with Sure, a brand that shares the club’s commitment to innovation”,

She added, “They have a strong record of success for over 60 years and, like us, they believe in promoting a healthy, active lifestyle”.

Author: Fred Dobberson