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Southampton launch sustainability strategy 'The Halo Effect'

English Premier League outfit Southampton FC have launched a new sustainability strategy, called The Halo Effect, to ensure a sustainable future for the club, fans and it's community.

With its dual meaning, reflecting the clubs badge and signalling the combined impact the club hopes to have on its people and community, the initiative covers four main areas that it views with particular importance: corporate responsibility, environmental responsibility, social responsibility and fan responsibility.


Corporate Responsibility


This focuses on how the club wishes to be run, as well as helping its community by being at its centre.


A statement from Southampton described: "We always play the right way, on and off the pitch, treating everyone the way we would wish to be treated ourselves.


"We are committed to running a club that prioritises safety, ethics, equality, and diversity. We believe in good governance so that we comply with the regulations that apply to us.


"Sustainability isn’t just about the environment, it’s about our people and partners too. That’s why we’ve put in place initiatives like The Positive Impact Pledge, helping small businesses and entrepreneurs to fulfil their potential with a tax-free grant of £20,000."


Environmental Responsibility


Southampton have pledged to become carbon neutral by 2030, as well as support programmes such as The Home Grown Initiative, which will see trees planted in their community.


"Now more than ever, our future depends on the sustainable work we do today. That’s why we’ve been working to reduce our impact on the planet," said the club in it's statement.


Social Responsibility


The club aims to be "a good citizen", through its work with the Saints Foundation by fuelling the sustained success and health of the city of Southampton.


"This commitment to making a positive impact in people’s lives has already been in action since the launch of the award-winning outreach and engagement initiative, Saints As One, as a response to the COVID-19 pandemic back in March 2020. "


Fan Responsibility


It is hoped that through this initiative, Southampton can help to give its fans a voice.


"We’re working hard to achieve positive fan sentiment from over 80% of our supporter base," said the statement.


"As well as giving our supporters an opportunity to speak directly to key figures within the club through our long-running Saints Voice panel meetings and Fan Forums, we’re also launching the Saints Supporter Charter to ensure that our fans come first in everything we do.



David Thomas, the club's chief commercial officer added: "We’re delighted to be launching our sustainability strategy, The Halo Effect, and rolling out environmental programmes such as the Home Grown Initiative alongside initiatives tackling our corporate, fan and social responsibilities to ensure a sustainable future for our club, our fans and our community."




Author: Jake Wilkin

Image by Frédéric Perez

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