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Soccer Aid announces Puma as official partner

Soccer Aid for UNICEF has signed Puma as an Official Partner for the 2021 charity football match, which takes place on Saturday 4th September at Manchester City’s Etihad Stadium.

As official partners of soccer aid Puma will provide a bespoke shirt for the Soccer Aid World XI FC team, which they have now done since 2018. In addition, they will also provide training wear for both sides ahead of the match, which will be broadcast on ITV and STV.


During the training sessions all players will get the chance to try out PUMA’s newest ‘Faster Football’ pack boots, delivered by PUMA Trucks. Puma will feature prominently throughout the marketing campaign in the lead up to the event as well as during the game through LED perimeter boards throughout the match.


“Everyone at Puma is excited about being a Soccer Aid for UNICEF Principal Partner for the third year running,” said Ben Hughes, General Manager UK&I PUMA. “This match enables so much good work to take place around the world that it’s humbling for us to be involved. Good luck to both sides!”


Kenneth Shepherd, Executive Director, Soccer Aid Productions, said: “Puma are long-time supporters of Soccer Aid for UNICEF, so naturally we are really pleased that they’ll be Principal Partners again for our 2021 match. This has been a winning combination over the last three years – and we look forward to raising even more money for UNICEF together.”


This year’s event will see stars include Usain Bolt, Olly Murs, Mark Wright, Paddy McGuinness, and Liv Cooke return, as well as longstanding host and UNICEF UK Ambassador Dermot O’Leary front the coverage.


Meanwhile, Alex Scott and Maya Jama will both join the coverage as touchline reporter and pundit respectively.

This year’s match will also see the likes of Wayne Rooney, Gary Neville, Paul Scholes, Roberto Carlos, Rivaldo, and Patrice Evra take part, with Harry Redknapp returning as Manager of the Soccer Aid World XI FC, while Micah Richards and Judy Murray join the England coaching team with David Seaman as goalkeeping coach.

Last year’s Soccer Aid for UNICEF 2020, at Old Trafford, raised a record breaking £9.3m for the charity.


Author: Paula Holguin