Sky Sports are set to earn the television rights for the 2021-22 Women’s Super League (WSL) season, ahead of their broadcasting competitors.
Until now, Women's Super League games have mainly been available on the FA player app, with a handful of games being made available to watch on BBC or BT Sport. However, this looks set to change from the 2021-22 season, with the FA putting all WSL television rights up for sale to broadcasters.
It is the first time that the FA have allowed all Women’s Super League and Women’s National Team rights available to be bought. The news comes after NBC recently signed a deal with the Women’s Super League to show 50 games in the United States this season.
There is expected to be an influx in viewing figures in the coming seasons due to the signings of numerous high profile players, such as World Cup Winner, Alex Morgan to Tottenham Hotspur, Pernille Harder to Chelsea and Lucy Bronze’s return to Manchester City.
The FA are currently working with the Women’s Sport Group in a bid to increase the revenue made in the women’s game. They will be hoping that this deal with Sky Sports helps the overall finance of the Women’s Super League, further assisting the development of the sport moving forwards.
Author: Fred Dobberson