Orange has become the latest addition to the Rugby World Cup 2023 sponsorship portfolio, making them the official telecom operator of the tournament.
The partnership will see Orange provide the telecommunications required for the competition, as well as installing broadband networks at each site.
The telecom company will benefit from TV exposure from the tournaments 48 matches and from an activation programme.
Orange joins a list of four other sponsors of the Rugby World Cup, which will be hosted in France, including GL Events, SNCF, Vivendi and Proman Loxam. The organisation already has an affiliation with French rugby having sponsored the French Rugby Federation (FFR) since 1999.
France 2023 Organising Committee CEO Claude Atcher said: “Because it is an historic supporter of rugby, a strong technological expert and a media outlet in itself, we have three good reasons to welcome the Orange Group as an Official Sponsor of Rugby World Cup France 2023. Together we will offer a unique experience to fans worldwide thanks to the expertise of a global telecommunications champion.”
Orange Chairman and CEO Stéphane Richard added: “Orange is proud to join Rugby World Cup France 2023 as an Official Sponsor. Our teams will be working hard to support the organisers, partners, broadcasters and spectators of this 10th Rugby World Cup. Back in 2007, we demonstrated our technical expertise to the rugby world, and the planet as a whole. Rugby World Cup 2023 will be an excellent opportunity to showcase France’s love of rugby, one year before it hosts the Olympics.”
Author: Jake Wilkin