Real Madrid have agreed to strengthen their partnerships by announcing a ‘royal’ agreement with Russian bookmakers Fonbet, in an agreement that is set to run through the 2022/23 campaign.
As part of the agreement, Fonbet will now become Real Madrid’s Official Betting Partner across Russia and CIS regions, including Belerus and Kazahkstan.
The partnership will also mean that Fonbet customers will have an ‘array of unique promotions’ such as exclusive prize draws, bonuses, enhanced odds, ‘extended action line on the Royal Club games’, as well events on social media.
Alina Yakirevich, Fonbet Chief Marketing Officer commented: “Real Madrid is much more than a football club – it’s a top brand, their shirts are sold all over the world, the club operates its own restaurants and shops and takes part in social and charitable projects.”
“We plan to work actively not only in Russia, but also in CIS regions where Fonbet is located – Belarus and Kazakhstan. Our partnership goal with Real Madrid is to create a unique football experience for the club’s supporters and football fans all around the world.”
Los Blanco’s are also enjoying a successful campaign on the pitch, currently sitting in 2nd place in La Liga, behind local rivals Atlético de Madrid. They’re next opponents are against Alavés in the league on Saturday 23rd of January.
Author: Fred Dobberson