Scottish Premiership club Rangers have created numerous ‘virtual matchday’ sponsorship packages for sale in preparation for next season if games are to be played behind closed doors.
The new inventory follows the announcement of the fixtures for the 2020/21 campaign set to begin on August 1. The packages include over-sized banners covering seats usually used by fans.
All of Rangers games played at Ibrox will be shown live on RangersTV, the online club TV channel, in the U.K. and around the world, thus, providing exclusive exposure for sponsors. In addition, matches will also be broadcasted by domestic rights-holder Sky, as part of its new five-year deal to broadcast the Scottish Premiership.
Head of commercial partnerships at Rangers, Scott Williams, said, ‘’With all eyes on RangersTV for the live coverage, there are a number of new in-stadia advertising opportunities including TV-facing static advertising boards and the opportunity for brand exposure on oversized banners, located in the Sandy Jardine, Broomloan and Copland stands at Ibrox.’’
The virtual sponsorship packages also include on-screen branding and promotion via social media, RangersTV and opportunity to pick the ‘Man of the Match’ award and have a Zoom video call with the player at the end of the match. Also, advertising within the RangersTV broadcast will be available, including in-game, pre-match and half-time branding opportunities.
Since the restart of the Premier League on June 17, oversized branding on stadium seats have been sanctioned for Premier League clubs to enhance the look of broadcast coverage, while games are being played behind closed doors. The Premier League allowed its clubs to reserve up to 25 percent of branding space in the lower tiers in stadiums for sponsors.
The Glaswegian club take this concept further by selling similar space to new sponsors and advertisers. Rangers have also installed a new LED light system around the mid-tier of the ground to be used by major sponsors, which has been delayed as it was meant to go live at the beginning of 2020.
The 2019/20 Scottish Premiership season came to an end in May, crowning Celtic as champions, due to the league being determined by average positions per game to determine league positions because of Covid-19. Following the end of the season, Sky reach an agreement with the Scottish league to compensate for the truncated 2019/20 season, supporting clubs to live-stream their home matches to fans when the new season begins in August.
‘Virtual season tickets’ will also be available to fans of Scottish teams for the 2020/21 season, while clubs will be able to live stream their home matches on their club website and online TV channels. Teams such as Celtic, Rangers and Aberdeen, already provide the streaming service to fans outside of the U.K and in Ireland on a subscription or pay-per-view (PPV) basis.
Rangers have announced that the live streaming service will be free to fans who have purchased a season ticket for the 2020/21 season, as most Scottish clubs will offer access to domestic viewers on a PPV basis.
Author: James Parker