Market leaders in Asian Online Betting, Yabo Sports, have partnered with European football giants Paris Saint Germain in a new three-season agreement.
Since Yabo Sports was established in 2018, it has provided its users with a comprehensive, high-end gaming experience. The online betting platform, which is hugely popular across Asia will now use its partnership with PSG to increase its popularity even more, as well as securing exclusive marketing rights for its users.
“We are delighted to welcome Yabo Sports as the club's Official Asian Betting Partner,” started Sebastien Wasels, Managing Director of Paris Saint-Germain Asia Pacific.
“We are convinced that Yabo Sports will be the perfect partner for the Club, and together we will be able to reach and further engage with our growing fan base in Asia.”
He added, “This is a strategic partnership for the club, demonstrating our growing commitment to the region following the launch of our APAC office, our successful Asian tours in 2018 and 2019, the signing of key partnerships as well as the opening of our stores in Japan and South Korea.”
Chief Marketing Officer of Yabo Sports, David Lee said, “We are very much excited to work with one of the world’s most successful clubs, Paris Saint-Germain. Based on shared branding values and business objectives, Yabo Sports and Paris Saint-Germain are to strengthen each other’s popularity in the field. We sincerely believe that by joint effort, Yabo Sports and Paris Saint-Germain are boosting the development of the sports industry and ushering a new era for sports entertainment.”
LoveBet, who are the current front-of-shirt partner for English Premier League side Burnley, had previously filled the role of being PSG’s Asian Regional sponsor in betting. Their contract ended with the French club at the end of the 2019/20 season after working together for two years.
Author: Fred Dobberson