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Primeira Liga TV rights to be centralised in new agreement

Portugal's top flight league, the Primeira Liga, will have its domestic television rights centralised from the 2027/28 season onwards following an agreement between the league and national governing body.

Primeira Liga TV rights to be centralised in new agreement

Liga Portugal and the Portuguese Football Federation (PFF) agreed a memorandum of understanding (MoU), where the formation of a company is expected to oversee the centralised media rights sales negotiations for the Primeira Liga.

A joint statement from Liga Portugal and the PFF claimed that this agreement will be a key factor in the future "development of professional football in Portugal."

"We are very pleased to formalise an agreement with Liga Portugal that aims to conclude, by the time 2027/28, the centralisation of television rights," started Fernando Gomes, president of the PFF.

"The sustainability and development of national football as a whole are closely linked to this negotiation. It seems to us that this is a sign of the irrevocable will of the FPF and the League to complete this process and work together to present better solutions for national football"

Pedro Proença, president of the Liga Portugal, added: "The signing of this memorandum of understanding is a decisive step in the path of growth and sustainability of Portuguese football and proof of the strategic alignment between the Liga Portugal and the Portuguese Football Federation in relation to marketing models for audiovisual rights in Portugal."

Presently, clubs within the Primeira Liga negotiate the sale of media rights on an individual basis, which has 17 of the 18 teams agree deals with pay-TV broadcaster Sport TV, with Benfica broadcasting games via their own in-house network Benfica TV.

Author: Jake Wilkin

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