Premiership Rugby has confirmed its agreement to extend its long-term partnership with automotive sponsor Land Rover.
Land Rover has been a partner of Premiership Rugby since it first signed an agreement in 2002. Ever since, Land Rover has provided over 190 vehicles to the community departments of all 12 Premiership Rugby clubs, which the league has intended to use for the development of the domestic game.
The automotive company have also made a commitment to extend their support of Rugby at all levels across the UK, from grassroots to the Premiership. To this date, Land Rover has helped more than 100,000 youngsters discover rugby through annual rugby events run by the company.
Including its partnership with Premiership Rugby, Land Rover also has deals with Cardiff Blues, Bath Rugby and Glasgow Warriors, as well as deals with the South African and Australian national sides.
Anthony Bradbury, marketing director at Jaguar Land Rover UK said, “Land Rover is proud to continue its partnership with Premiership Rugby and the renewal clearly demonstrates our commitment to the game at all levels in the UK; from grassroots to elite.”
“There are challenges ahead for the rugby community, but through our rugby partnerships we want to create incredible experiences for fans, players and families to ensure that, no matter what, they can get closer to the sport they love."
Author: Fred Dobberson