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Premier League and Barclays team up on holiday camp initiative

The English Premier League and Barclays have unveiled the 'Premier League Kicks Holiday Camps', an initiative to support eight-18 year olds in the run-up to Christmas.

The festive camps will take place between December 21 and December 23 and will feature 75 professional football club community organisations who are supporting young people who need it most, providing them with access to sport, positive activities and nutritious meals.

They will also offer a range of activities to support physical wellbeing and will look to enhance personal development through activity including Barclays Life Skills workshops on financial literacy.

Manchester United forward Marcus Rashford MBE has become an ambassador for the Holiday Camps that will support 4,500 young people in the run-up to Christmas after the schools have broken up.

"I've always been proud to call football my profession," started Rashford. "This game helped myself and my family out of very difficult circumstances.

"Football clubs sit in the heart of all communities and have the power to unite people. Their response to the pandemic has been incredible and it's now about building upon that momentum to support those who are most vulnerable this Christmas.

"Football cares, and I'm thrilled to have worked with the Premier League and Barclays on a programme that not only protects and supports, but enables young people to develop personal skills in areas like financial literacy, food and nutrition, and literacy."

Richard Master, Premier League chief executive added: The importance of clubs within their communities has been more evident than ever this year.

"There has been a significant commitment to helping vulnerable groups within society, when they need our help the most.

"The Premier League Kicks Holiday Camps will build upon the brilliant community work that clubs continue to deliver year-round.

"Thank you to Barclays for their partnership on this vital activity for young people and to Marcus Rashford for being an ambassador; once again making a positive difference to support others. We hope that those taking part in the Premier League Kicks Holiday Camps enjoy themselves this Christmas."

The Premier League Kicks Holiday Camps are an extension to the weekly Kicks programme sessions that have been run by football club community organisations for 14 years. Its aim is to engage young people of all backgrounds and abilities in sport by providing a trusted and positive influence on areas that need it most across England and Scotland. Since its launch, 387,000 children have taken part.

"These Premier League Kicks Holiday Camps will help young people up and down the country with access to sport, nutrition and confidence boosting activities," said Tom Corbett, Barclays Head of Sponsorship.

"That is why we are teaming up with the Premier League to offer our support, which comes in addition to our Community Aid Package for charities working in response to the pandemic. We hope to provide a real boost for many families by giving these young people an enjoyable and active week before Christmas."

Author: Jake Wilkin