Premier League agrees deal with Tencent Sports for Chinese broadcast rights

The Premier League’s “extremely passionate” Chinese fanbase will now be able to watch all 372 remaining fixtures of the 2020/21 season, after agreeing an undisclosed deal with Tencent Sports.


The partnership follows the immediate termination of the previous £564 million deal with PPTV after a £160 million payment due in March was not received.

From this weekend, supporters will be able to watch live Premier League matches, while receiving the latest updates and news on Tencent’s platforms, WeChat, QQ.com, Tencent Video, Penguin Live App, Tencent News App, Tencent Sports App and Kan Dian.

Moreover, for the first time, Premier League clubs will be able to share short clips during matches, engaging directly with Chinese fans.

More than half of the outstanding matches will be free-to-air in China, with the rest accessible to those with a Tencent Sports membership.

"We and our clubs have an extremely passionate fanbase in China and are looking forward to working with the team at Tencent to engage with fans in new ways over the coming season," said Premier League chief executive Richard Masters.

Tencent Sports General Manager Ewell Zhao added: “The Premier League is one of the world’s most popular sports competitions and has many in China.

“In collaboration with the Premier League, Tencent Sports hopes to leverage its platforms and bring technology to bring the drama of Premier League matches to fans and share with them the passion and excitement of football.”


Author: Charlie Farmer



© 2020 Premier Sports Agency Ltd. 

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