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Premier League 2020/21 commercial guide

Following the return of the English Premier League, Premier Sports Network present a commercial guide to all the major TV deals and an overview of every club and their sponsors, including all the major off-field developments ahead of the 2020/21 season.

Major media rights holders


Estimated total value (2019-2022): £5 billion (US$6.3 billion)

UK and Ireland: Sky Sports, BT Sport, Amazon Prime Video, BBC (highlights)

Major overseas

Estimated total value (all overseas): UK£3.83 billion (US$4.98 billion)

Australia: Optus Sport

Balkans: Sportklub (from IMG, excluding Bulgaria), Nova (Bulgaria exclusive)

Brazil: ESPN Brasil, DAZN

Canada: DAZN

China: CCTV

France: Canal+, RMC Sport

Germany, Austria, Switzerland: Sky Deutschland

Greece: Cosmote

India: STAR Sports

Indonesia: Mola TV, TVRI, JakTV

Italy: Sky Sports

Japan: J Sports, NHK, DAZN

Korean Republic: SuperSport

Malaysia: Astro

MENA: BeIN Sports

Mexico (Central America): Sky Mexico

Netherlands: Ziggo Sport Totaal

New Zealand: Spark

Portugal: Sport TV

Russia: Rambler

Scandinavia: Nent, YouSee (Denmark only), TV2 (Norway only)

Singapore: Singtel

South America: ESPN South America (from DAZN)

Spain: DAZN

Sub-Saharan Africa: SuperSport, Canal+ Afrique, Infront

Thailand: TrueVisions Group

Turkey: Saran (S Sport), TRT

USA: NBC Sports, Telemundo Deportes

Club commercial guide


Last season: 8th

Owner: Stan Kroenke

Chief executive: Vinai Venkatesham

Stadium: Emirates Stadium (60,260)

Kit supplier: Adidas, £300 million (US$365.15 million), signed 2018, expires 2024

Main sponsor: Emirates, £200 million (US$257.6 million), signed 2018, expires 2024

Sleeve sponsor: Rwanda Tourist Board, £30 million (US$38.6 million), signed 2018, expires 2021

Training kit partner: N/A (included in Emirates deal)

2019/20 prize money: £23.1 million (US$29.6 million)

Other partners: Acronis, Global Kapital Group, Konami, Santa Rita, VBet, Zoom, 425, Banque du Caire, Cadbury, Camden Town Brewery, Ganzberg, Hyde Park Developments, Intel, Lavazza, MBNA, Octopus Energy, SBL

Offseason developments: With long term deals in place for all of their key categories, the 2019/20 season as a quiet one commercially for Arsenal. Another disappointing league season was salvaged slightly by winning the FA Cup and ensuring European participation but not qualifying for the Uefa Champions League will impact the club’s finances given the wages being paid out. In March, Arsenal announced that they had made their first overall loss since 2002, ending the 2018/19 season £27.1 million (US$35.4 million) in the red.

Aston Villa

Last season: 17th

Owner: Nassef Sawiris and Wes Edens

Chief executive: Christian Purslow

Stadium: Villa Park (42,785)

Kit supplier: Kappa, £3 million (US$3.72 million) per season, signed 2019, expires 2022

Main sponsor: Cazoo, £6 million (US$7.2 million) per season, signed 2020, expires 2022

Sleeve sponsor: N/A 

Training kit partner: N/A (included in Cazoo deal)

2019/20 prize money: £7.1 million (US$9.1 million)

Other partners: Luke, Aston University, Heineken, Purity Brewing

Offseason developments: A move away from partnerships with Midnight Gaming brands W88 and BR88 has been the main story of Villa’s commercial activity during the shortened off-season. Although the club start the season without a sleeve sponsor, it has seen a benefit from dropping betting brands from their kit with sales for the 2020/21 shirt 50 per cent up on last year.

Brighton & Hove Albion

Last season: 15th

Owner: Tony Bloom

Chief executive: Paul Barber

Stadium: American Express Community Stadium (31,000)

Kit supplier: Nike, £1.5 million (US$1.86 million) per season, renewal signed 2019, expires 2022

Main sponsor: American Express, £100 million (US$121.1 million), signed 2019, expires 2031

Sleeve sponsor:, value unreported, signed 2020, expires 2021

Training kit partner: N/A (included in American Express deal)

2019/20 prize money: £10.7 million (US$13.7 million)

Other partners: Betway, Monster Energy, Heineken, Harvey’s, Snickers Workwear, Southern Water, Marc Darcy, iTalk, Sussex Skills Solutions, Mayo Wynne Baxter Solicitors, Fileder Filter Systems, Mansell McTaggart, Gap Solutions, Sun Harvest, City Sprint, Brighton Tools and Fixings, Porsche Mid Sussex, Oliver & Graimes, Focus Group, MDJ Light Brothers, Parker Building Supplies, Mexmast, Network My Club, Hanover Displays, Clinic Center, Reesink Turfcare UK, Avoncrop Ammenity Products, Rigby Taylor

Offseason developments: Brighton were the first Premier League club to welcome fans back to their stadium as 2,500 were allowed in for a trial run at implementing socially distanced soccer for the preseason friendly against Chelsea. The pilot was hailed as a success and could serve as a template for an expanded rollout in October.


Last season: 10th

Owner: Mike Garlick, John Banaszkiewicz

Chief executive: Neil Hart

Stadium: Turf Moor (22,546)

Kit supplier: Umbro, £1.5 million (US$1.86 million) per season, signed 2019, expires 2022

Main sponsor: LoveBet, £7.5 million a year (US$9 million), signed 2019, expires 2022

Sleeve sponsor: LoveBet, included in main sponsorship, signed 2019, expires 2022

Training kit partner: N/A (included in LoveBet deal)