PGA Tour expands broadcast distribution in US and Europe

The PGA Tour has expanded its broadcasting distribution with ESPN+, Discovery and Eurosport in the US and Europe respectively ahead of the 2021 season.


ESPN+ has expanded its live coverage of the tour to 23 events next year, including the Farmers Insurance Open in January, continuing through the FedEx Cup Playoffs and the Tour Championship in September.


The Disney-owned streaming platform covered 12 events this year and looked to increase its total of events for 2021 ahead of the PGA Tour Live on ESPN+ in 2022.


Next year, ESPN+ will cover the Saturday and Sunday of each event, as selected by the Tour itself, concurrent with the full broadcast on CBS or NBC.


In Europe, Discovery has agreed a partnership with the PGA Tour to bring 43 weeks of live coverage to over 30 territories, including Czech Republic, Greece and Turkey, with more markets to follow.


The new partnership complements Discovery's initial deal, which was announced in 2018 and adds to the GolfTV over-the-top (OTT) streaming platform.


Alex Kaplan, president and general manager of Discovery Golf and GolfTV, said: “Together with the PGA Tour as our long-term partners, we are always seeking to reach more audiences and bring new fans into golf which is just what our new partnership with Eurosport promises to deliver. We have an incredible opportunity to utilise Eurosport's scale to take this even further.”


Eurosport will average 16 hours of primetime live coverage each tournament week, offering local broadcasting in regional languages.


The full list of territories where Eurosport will be broadcasting the PGA Tour are: Albania, Armenia, Azerbaijan, Belarus, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Denmark, Georgia, Greece, Hungary, Israel, Italy, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lithuania, Macedonia, Malta, Moldova, Montenegro, Norway, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Tajikistan, Turkey, Ukraine and Uzbekistan.



Author: Jake Wilkin

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