The PGA Tour has agreed a multi-year partnership with human performance company WHOOP.
The new collaboration will see WHOOP become the official fitness wearable of the PGA Tour and PGA Tour Champions and a sponsor of the PGA Tour Active - the Tours health initiative.
To kickstart the new partnership, WHOOP and the Tour are implementing a WHOOP Live for Charity initiative to highlight player biometric data and heart rate during defining moments throughout the season, with those metrics integrated into video content. Featured players will receive a $10,000 to the charity of their choice.
The relationship between the Tour and WHOOP developed last summer when the fitness tracker manufacturer distributed over 1,000 straps to players, caddies and other essential personnel at the PGA Tour, Korn Ferry Tour and PGA Tour Champions events.
It was evidenced as a useful player care tool in June last year when Nick Watney noticed that his respiratory rate had significantly increased overnight from wearing the WHOOP device, leading to him having a rapid COVID-19 test and preventing a more serious outbreak of the virus during the RBC Heritage.
"WHOOP has organically grown amongst the world’s best golfers for years and we are proud to take our relationship with the PGA TOUR and all athletes to the next level," said Will Ahmed, WHOOP Founder & CEO.
"This partnership is particularly new and innovative in that it will bring heart rate and other engaging physiological metrics directly into the fan experience.”
WHOOP investor and PGA Tour member Rory McIlroy added: "I've been a WHOOP member for a number of years and having the ability to monitor my recovery on a daily basis is helpful for my overall performance. WHOOP has been everywhere on TOUR in 2020 and this new partnership will unlock the future of athletic performance and professional golf.
“And now fans will have access to player data that will change the way they experience and engage with the game.”
Author: Jake Wilkin