Peacock has secured a multi-year agreement with WWE for the exclusive rights to the WWE Network over-the-top (OTT) service in the US.
WWE Network has been scheduled to launch on Peacock from March 18, where a rollout of over 17,000 hours of new, original and library content can be accessed on-demand and on a 24/7 channel.
The Wall Street Journal has claimed that the contract between World Wrestling Entertainment (WWE) and Peacock is worth $1 billion over five years.
The agreement will see the WWE Network app closed, with the 1.5 million current subscribers being transferred over to Peacock, where they will have continued access to all live pay-per-view events such as Wrestlemania and SummerSlam; original series including Steve Austin Broken Skull Sessions and Undertaker: The Last Ride and WWE Icons; in-ring shows like NXT, NXT UK and WWE 205 Live, as well as replays of Raw and SmackDown; WWE Network archives; and documentaries.
Additionally, starting in 2022, a signature documentary will be produced annually.
"NBCUniversal has a long-standing relationship with WWE that began nearly 30 years ago with Monday Night Raw on USA," started Rick Cordella, executive VP and chief revenue officer at Peacock.
"WWE has always tapped into the cultural zeitgeist with spectacular live events and larger-than-life characters, and we are thrilled to be the exclusive home for WWE Network and its millions of fans across the country. WWE Network is a transformative addition to the platform and complements Peacock’s massive catalog of iconic movies and shows, as well as the best live news and sports, from NBCUniversal and beyond."
Nick Khan, WWE president and chief revenue officer, added: “We are thrilled to further the long-standing and trusted partnership WWE has with NBCUniversal. Peacock is an innovative platform that will enable us to showcase our most significant events, including WrestleMania, and provide the extraordinary entertainment our fans have come to expect with the combination of premium WWE content, live sports, news, films, and television programmes."
Author: Jake Wilkin