Paramount+, the streaming service re-branded from CBS All Access, has unveiled plans to move into live sports content.
Following the news that NBCUniversal were transferring all NBC Sports Network content to USA and Peacock, ViacomCBS are altering their streaming approach too, with Paramount+ looking to host over 1,000 live sporting events, including the National Football League (NFL), Masters, PGA Tour, National Collegiate Athletic Association (NCAA), National Women's Soccer League (NWSL) and more.
One sport that it is of particular interest to the streaming service is soccer, with CBS All Access already holding the rights in the US for the UEFA Champions League and Europa League matches. Additionally, it has secured the rights to show more than 200 matches from the CONCACAF, the governing body for soccer in Central and North America, as well as the Caribbean.
The CONCACAF coverage will feature all 41 national teams across the varying competitions and the rights also extend to showing more than 300 games a year from Liga Profesional de Fútbol, Argentina’s domestic top flight, plus 360 matches a year from Brazil’s top tier, Campeonato Brasileiro Série A.
The platform is also set to be the home of the Inside the NFL series and the 24/7 news channel, CBS Sports HQ.
Paramount+ will have two offerings for its audience, with the premium tier costing US$9.99 per month, whereas the ad-supported tier will cost US$4.99 per month from June.
Over the next four years, ViacomCBS will increase spending on streaming to US$5 billion and expects Paramount+ to draw 65-75 million subscribers.
Author: Jake Wilkin