Orlando Magic Announce New Marketing Brand Campaign, Magic Together

National Basketball Association (NBA) franchise Orlando Magic has unveiled Magic Together, a campaign focused on “teamwork and that together – the fans, players, coaches, staff and ownership – are greater than the sum of its parts.”


Magic Together has been created as a tool to represent the united front of the franchise and its fans, who are bound by the common passion and love for the game and the city of Orlando.

The Magic have hallmarked unity, dedication and team at the forefront of the campaign, as they pursue further success beyond that they already have.

Owned by the DeVos family, the Florida based NBA team have had a lot of success in what is a relatively short history, having won six division championships with seven 50-plus win seasons and securing the Eastern Conference title in 1995 and 2009. The Magic have also proudly reached the play-offs 16 times in the last 27 seasons.

Giving back to the community and taking pride in their local area is something that the Magic have been highly commended for. Through community work, they give more than US$2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise and grants.


Their community relations programs are said to impact an estimated 100,000 kids each year, while a Magic staff-wide initiative provides more than 7,000 volunteer hours annually. In addition, the Orlando Magic Youth Foundation (OMYF) which works to serve at-risk youth, has distributed more than US$25 million to local non-profit community organisations over the last 30 years.

The marketing campaign was announced via a video on the team’s social media channels and will continue to be promoted through the website, corporate partners, digital vehicles, collateral pieces and grassroots efforts.

The announcement came just in time for the planned community work set to take place soon, including turkey dinner distributions for Thanksgiving with Orange County, Coalition for the Homeless Thanksgiving service, Pepsi and Magic holiday initiative, toy drive with Mayor Demings and Orange County, OMYF fundraisers, Magic of Mentoring program and Veteran's Day celebration and community support.

The Magic, alongside the other NBA franchises will be returning to action from December 22 after a start date was finally confirmed by the NBA and the National Basketball Players Association (NBPA), in what will be a reduced campaign to just 72 games instead of the regular 82.


Author: Jake Wilkin

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